Megha Parmar

How to Boost your Business with Social Media Marketing? --- Instagram

Small businesses and startups often face problems expanding and promoting their products and services.

In the world of digital marketing, social media marketing plays a significant role in uplifting the brand and business to the next level. Social media marketing has its own benefits:

- less investment yet more profit.

- access to large audiences that can be converted into consumers.

This blog will cover the following topics:

◇ Best social media platform for marketing.

◇ About creating a Business Account.

◇ About managing a legal Business Account.

◇ About Shopping Account.

◇ About using features in the best possible way.

◇ List of extra key features and some free tools to organize activities.

WHY INSTAGRAM?

Instagram is a hot, widely spread social media platform across the world that enhances the game of social media marketing.

It assists in expanding your business all over the globe without launching the brand store in every country.

Moreover, Instagram is all about posting images and videos. This feature helps to showcase your product more efficiently. It also provides remarkable features like story, Igtv, reels etc that intensifies your social media marketing.

Instagram covers a vast age range users from youth to senior citizens, from entrepreneurs to actors to employees in different sectors. This wide range of users helps every type of brand niche to market their products and services in a profitable manner.

HOW TO START A BUSINESS ACCOUNT ON IG?

Step 1:Go to the profile section.

Step 2: Go to settings.

Step 3: Click on 'account' option.

Step 4: Select 'Switch to professional account'.

Step 5: Go for 'Business' type if you are aiming to promote your service.

HOW TO GET YOUR BUSINESS ACCOUNT APPROVED ON IG?

Follow Rules:

- Terms of Use and Community Guidelines.

- Instagram Ad Policy.

- Commerce Policy.

- Pages Groups & Event Policy.

Do's and Don'ts:

- Don't market or launch any product or service that can lead to any emotional or physical damage.

- Don't market any product or service that causes discrimination against any individual's race, sex, age, religion, caste, nationality, etc.

- Don't showcase or market products which are not physical as shown in images or videos. This can cause reporting of posts or your account, multiple reports can result in the deactivation of your account.

FOR SHOPPING ACCOUNT:

If you want shopping account tools access, consider the following:

All rules and regulations should be taken in concern required for making a business account.

Your brand must be situated in any one of these countries- Italy, Australia, the United Kingdom, the United States, Spain, Canada, Germany, Brazil, France.

Your business account should be connected to your Facebook Catalogue.

Direct sell from a website requires verification of the domain according to Instagram terms and policies.

HOW MUCH TIME DOES IG TAKE TO VERIFY BUSINESS ACCOUNT?

It takes 1 day to 1 week of time by Instagram to verify your business account and provide access to branding tools.

HOW TO USE IG FEATURES IN PROFITABLE MANNER?

POSTS:

It is the main feed that reflects your account. Make optimum usage of this feature by:

Product Post:

- Posting images and videos of your product with the effective caption and hashtags.

- Carousel post helps to showcase your product in a detailed way. Both videos and images can be integrated and make a 10 piece slideshow.

-Caption plays a very crucial role in converting your followers to customers.

- Provide easy to collect information on products in captions.

- Product description should highlight the need for the product. It includes its benefits, features etc.

- Product description should be emotionally connective to viewers by providing solutions to their problems.

- Provide valid price and any discount or offer information if obtainable.

- End caption with a call to action.

- Hire decent freelance content writers to fulfil the demand for perfect product description.

DIY Post:

- This type of posts makes your followers stay tuned for updates and also connect them with your products.

- Suppose your brand is about skincare products upload content on managing healthy skincare routine.

Customer Review Post:

- Upload posts expressing consumer's reviews. This helps to gain the trust of new viewers and also makes your old customers rebuy your products.

STORY:

Story feature converts visitors to followers and followers to customers if utilized with an effective strategy.

- Use the story feature to give information on your latest products.

- Save story in the highlight option so that it can be accessible by viewers in future.

- Link your website and use swipe up action.

- Use hashtags.

- Conduct Q/A sessions to engage with your audience and collect more reviews.

It can also help you to plan your future product as it's very important to know the user's demand for the best outcome.

IGTV:

This feature aids you to showcase elaborated contents in the form of advertising videos or informative videos about your product.

Hire decent advertisement makers to accomplish the requirements.

EXTRA KEYS TO BOOST YOUR MARKETING:

#Hashtags:

- If the hashtag game is mastered, it can give you reach to a large audience.

- It can give your posts and story access to the explore page.

- Now Instagram has introduced a shop tab in the hashtag accounts, which shows specifically business account's feed.

- Use relevant hashtags according to your post and story.

- However, discovering relevant hashtags is a time-consuming task but we have Tailwind's Hashtag Finder tool.

- Upload your content and get relevant hashtags which are top-rated for views. You can also save up to 30 hashtags for future reference.

Call to Action:

- Double tap if you agree.

- Comment your views.

- Share if you agree.

- Check out for more in story/ highlight.

- Link in Bio.

- Swipe up for more.

End your post's captions or story with a call to action as mentioned above. This will make your impressed followers customers.

Links:

- Link your website whenever you post or set a story. If you have more than 10K followers, you can get access to the swipe up link feature.

- However, you can set multiple links in bio together by Smart Bio tool by Tailwind.

- Check out more tools of Tailwind on their site.

Hope you find this blog beneficial for your social media marketing and digital marketing strategies.